However, WeChat is unlikely to lose its crown because its features power the interactions of everyday life. Around 79% of China's population uses WeChat and there haven’t been any competitors until recently. Since then, WeChat has always dominated the Chinese market. The ban of Line in 2015 and WhatsApp in 2017 likely contributed to this growth. From 2012 to 2020 WeChat experienced explosive growth as it’s MAUs skyrocketed from 50 million to 1.2 billion. WeChat was developed in China and launched in 2010. This success mirrors the popularity of WeChat itself. In December 2018, WeChat Mini-Programs had 496 monthly active users (MAUs), growing to 746 million MAU in only 6 months. Mini-Programs have massive traction among WeChat users. Since they don’t need to be downloaded, they eliminate the need for users to go outside the app. Limited to 10MB, Mini-Programs are like web apps that only work inside WeChat. Mini-Programs do not need to be downloaded so they load instantly. Mini-Programs from WeChat Users’ Perspective The functionalities of Mini-Programs are endless including e-commerce, coupons, membership cards, games, rentals, AI fortune-telling and more. Mini Programs are apps within WeChat, making WeChat more than just a messaging platform. This has made WeChat pay wildly popular in-store and online.
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Since businesses can simply show a QR Code with a sticker or on their phone businesses no longer have to buy or rent expensive terminals. To make payments users scan or display their QR codes. WeChat Pay Interface with QR Code Censored In Japan, the number of stores that accept WeChat Pay increased 35x from 2017 to 2018. It also accepted in South Africa, Malaysia, Italy, UK and Japan. WeChat Pay is one of the most common payment methods in China. Last but not least, the Me panel is where users have access to personal items like settings, stickers and their profile.
Interestingly, the Contacts panel has rather advanced organizational features including folders and tags.ĭiscover holds all the random WeChat features that don’t fit into any other panel. Chats and Contacts are what you would expect, containing your conversations and friends on WeChat. It’s a do-everything app that lets you send money, read content, and even apply for loans! The Four Main Screens of WeChat But WeChat is more than just a messaging app. At first glance, it looks a lot like WhatsApp. In 2012 WeChat had 50 million monthly active users and the number has skyrocketed to 1.2 billion by 2020.ĭespite its rising popularity, many Western users are not familiar with WeChat. Over the past few years, the app has seen tremendous growth in the number of global users. WeChat is the most popular chat app in China. The Ultimate Guide to WeChat for Business: WeChat Business Accounts What is WeChat?
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